Reel Loco Productions

Amazon CNY 2022 Campaign


  • Client: Amazon Singapore
  • Agency: BLK J HAVAS
  • Director: Ted Charles
  • DOP: Juffrie Friday


CNY 2022 was one where we could celebrate albeit a small group of 5. Regardless, it was still stressful when trying to impress the in-laws. Taken from the inspiration of Crazy Rich Asians, BLK J creatives thought to champion a "normal" Singaporean couple, coping with the fuss of preparation, the Amazon way, to put together a perfect reunion dinner. Oh by the way, we heard this campaign bagged Gold at the 2022 EFFIE Awards.