DBS Live Fresh

This was produced in 2009 for DBS through Euro RSCG Singapore. Targeting the young, the creative and the restless, DBS’ ‘Live Fresh’ credit card promises to let you live the life you want. Whatever it is you want.

Euro RSCG Singapore provided the design and art direction for the various graphic elements while we pieced it all together in After Effects. Marrying lo-fi, cut out flipbook animation with killer sound design from AMX, the spot shows you how life should be in the DBS Live Fresh World.

  • Client: DBS
  • Post Production: Loco Motion
  • Audio & Sound Design: AMX Audiophiles
  • Agency: Euro RSCG Singapore