Our friends at Band wanted to create an air of mystery and hype surrounding the concept of data solutions company Datacraft, as an oracle-like entity, whispered of in awe by business professionals. So they crafted three scenarios, each featuring 2 characters in conversation, namely the ‘clueless’ character and the ‘Datacraft veteran’. Production took us from locations such as Terminal 3 Changi airport, to an elegant bar. This was one of our first few productions shot on the Canon 5D Mk 2, and it sure did the job in creating the intended mood our director wanted.

With permission from Band, we had a bit of fun, editing the three TVCs into a trailer that played out like that from an ensemble cast movie, akin to the ‘Oceans’ series. Check out the bonus clip!