Drawing references from contemporary pop culture, ADK Singapore came up with a trilogy of sorts in educating the general public about basic civic mindedness when it came to littering and spitting. Mindful of the diverse makeup of the population in the island country, 3 spots were created that had strong pop cultural references for the various races.

In this spot, we leveraged on the strong appeal of Mandarin pugilistic films like Crouching Tiger and Hidden Dragon to convey the message. In many ways this was the start of rewarding relationship with the Agency as the success of this series has spun off another PSA based on the same 2 main characters. Click on Do Not Litter (PSA) to enjoy more kick ass kung fu action.